Daniil Dymshits, CEO, PRHub
The PR industry in the MENA region is dynamic, fueled by technological advancements and evolving consumer expectations. With the industry set to reach $1bn by 2030, the potential for growth and success is undeniable.
As we focus on humanised connections, authenticity, and social media, a critical question arises: Does this evolving landscape translate into tangible sales growth? The answer, as we’ll see, is a resounding yes.
Recent surveys shed light on the industry’s perception and adoption in the region. With 36 per cent of regional professionals recognising PR as a strategic reputa
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