Featured Insights Opinion People PR

posted on Oct. 01, 2024 at 9:45 amOct 1, 2024

Does PR have a direct impact on sales in the MENA region?

posted on Oct. 01, 2024 at 9:45 amOct 1, 2024

PRHub's Daniil Dymshits shares hands-on advice, cultural and economic insights, and practical tips for PR practitioners to enhance the impact of their efforts.

Daniil Dymshits, CEO, PRHub

The PR industry in the MENA region is dynamic, fueled by technological advancements and evolving consumer expectations. With the industry set to reach $1bn by 2030, the potential for growth and success is undeniable.

As we focus on humanised connections, authenticity, and social media, a critical question arises: Does this evolving landscape translate into tangible sales growth? The answer, as we’ll see, is a resounding yes.

Recent surveys shed light on the industry’s perception and adoption in the region. With 36 per cent of regional professionals recognising PR as a strategic reputa

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:brand awareness conversion Crisis Communications Daniil Dymshits experiential marketing influencer partnerships lead generation long-term strategy PR PR Agency PR strategies PRHub provocative campaigns public relations reputation building Reputation Management Sales Thought Leadership

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.