Ahmed Ramadan, Regional Sales Director, Motivate Val Morgan Cinema AdvertisingWhile premium cinema screens deliver powerful audience engagement year-round, something truly exceptional happens during GCC’s hottest months.
As temperatures soar past 45°C, premium cinema environments dramatically amplify their appeal, creating an unparalleled opportunity to connect with the region’s most valuable consumers when their attention is most focused and receptive.
Beyond impressions: The attention economy
Let’s be honest about what’s happening in advertising today. We’re drowning in impressions but starving for attention.
When was the last time you truly watched a pre-roll ad without reaching for the skip button? How often does your audience scroll past social media ads in
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