From left, Jomana Al-Rashid, CEO of SRMG, and Jerry Inzerillo, Group CEO of Diriyah Company.Diriyah Company has signed a strategic memorandum of understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media sector and deliver innovative projects and initiatives that further solidify Diriyah’s standing as a global destination of historical and cultural significance.
The agreement also aims to amplify cultural and national narratives, reaching audiences both within the Kingdom and across international markets.
The milestone agreement aims to set the stage for closer cooperation in media, marketing, and cultural content, with a dedicated joint team to be established to develop initiatives that reflect the shared vision and ambitions of both organisations.
Commenting on the agreement, Jerry Inzerillo, Group CEO of Diriyah Company, said, “The signing of this MoU between Diriyah Company and SRMG represents a strategic step toward enhancing collaboration in the media and marketing sectors. It aligns with our vision to be active enablers in these industries through the Media and Innovation District, currently under development within the Diriyah project, which will become a vibrant hub for media and technological creativity in the region.”
This first-of-its-kind collaboration between Diriyah Company and SRMG spans four key areas: corporate and media communications; events, exhibitions, conferences, and visits; data and expertise exchange and knowledge transfer; as well as joint training programmes, activities, and initiatives.
The MoU also outlines enhanced collaboration across SRMG media platforms, the organisation of visits for international media delegations to experience Diriyah, and exploring opportunities to host exhibitions, events, and joint cultural and social activities.
Jomana Al-Rashid, CEO of SRMG, said, “This MoU reinforces SRMG’s approach of building strategic alliances with influential partners who share our ambition to enrich the Kingdom’s cultural and media landscape. We believe in our pivotal role in delivering content that reflects the identity and aspirations of Saudi Arabia.”
She added, “Through this agreement, we will support Diriyah’s vision with our integrated media solutions, combining broad reach, digital capabilities, and advanced editorial insight, to deliver high-quality content that deeply and effectively engages both local and international audiences.”
The MoU looks to leverage SRMG’s expertise in analytical storytelling and its integrated journalistic coverage, aligning with Diriyah’s vision to effectively communicate its messages.
SRMG also aims to leverage its strong partnerships with leading cultural entities and its integrated media ecosystem, combining reach, diversity, and innovation, to deliver inspiring and impactful content that supports these ambitions.
The cooperation is part of a series of strategic agreements that Diriyah Company has signed with various government and private entities. These agreements aim to support the company’s efforts in cultural and economic development and to strengthen its global presence in line with Saudi Vision 2030.
The collaboration also underscores Diriyah’s commitment to developing the “media and innovation district,” a 250,000-square-metre hub set to become a dynamic center for media talent and projects. The district will include commercial and office spaces, residential units, and a luxury hotel, further reinforcing Diriyah’s position as a leading destination for culture, creativity and media.
