Saudi Arabia’s Diriyah Company has collaborated with Pixel Artworks to present A Journey of Light, a large-scale, multi-sensory and interactive cultural activation at Outernet London.
The landmark installation transformed one of the UK’s most technologically advanced venues into a vivid expression of Saudi heritage and innovation. Welcoming around 400,000 visitors each day, the experience offers a vibrant portal to life in Diriyah, The City of the Earth.
Located within The Now Building, Outernet’s signature space features a four-storey-high (14.5 m), 3 mm pixel-pitch, 16k+ screen canvas. A Journey of Light enveloped visitors in a 360-degree digital environment spanning more than 1,200
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