By Baha Hamadi, founder and managing director at Keel Comms.
Businesses today are becoming increasingly aware of the importance of ESG practices. As a result, sustainable marketing strategies have been thrust into the spotlight. To stay ahead in today’s competitive business landscape, it is essential for companies, business leaders and marketers to develop an understanding as to why ESG considerations are now necessary and valuable for a firm’s future success.
Knowing the potential reasons behind incorporating sustainability initiatives into your digital presence can help you gain greater insight into how modern brands should embrace more eco-friendly operations.
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