TIME, a global media company, has awarded its media advertising and sponsorship rights in the MENA region to UAE-based media representation firm The MediaVantage. Through the appointment of The MediaVantage, Dubai, as its exclusive commercial representative, the offered portfolio includes TIME magazine, TIME.com, TIME’s social media channels, TIME signature events, TIME newsletters and the award-winning, branded content studio ‘Red Border’. Under the terms of the partnership, The MediaVantage will assist regional clients and agencies with their digital and content strategies for TIME.
Damian Douglas, MD, EMEA at TIME, said, “The Middle East presents a wonderful opportunity for TIME to excel in its unparalleled ability to bring stories to life around the world. The initiatives and growth from the region are exactly what the TIME audience wants to know more about and as we approach TIME’s 100 year anniversary, we are able to bring a plethora of new opportunities to clients and agencies in the MENA region. The MediaVantage have demonstrated the ability to handle a brand like TIME and we’re confident that the team there will help us accelerate our ambition for the region.”
Manoj Khimji, managing director, The MediaVantage, added, “Winning the TIME contract adds another string to our bow of market-leading international media titles. The eyes of the world are very firmly fixed on the Middle East and there has never been a time quite like this for the region to showcase its offering to a globally engaged and influential audience such as TIME’s. We’re delighted to be working with the TIME team and look forward to adding to the success they have already have from this market.”
Founded in 1923, TIME currently reaches a global audience of 105 million across its media, digital, and events presences (according to ComScore 2022 and IPSOS 2022). TIME is owned by American serial entrepreneur and philanthropist Marc Benioff, who also co-founded and is the chairman and CEO of Salesforce.
Image source: TIME website