Nader Bitar, Deputy GM, MMPWW
We love to use jargon in our industry, don’t we? Most of the time it’s just the habitual way we choose to communicate, but this is particularly true when it comes to ‘digital transformation’. Alongside ‘programmatic’, this term divides people like no other. Some companies will have pivoted early and made changes quickly, while others will have lagged behind upgrading their infrastructure and reskilling their teams. I don’t need to tell you how badly they will be functioning right now.
You see there’s talking about transformation and then there’s having transformation forced upo
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