As advertisers, we will need to come up with new ways of engaging an audience that is digitally exhausted – says Karim Khalifa
We all know how rapidly technology has advanced most recently and how the accelerating rate of technological development is dazzling, and perhaps frightening. To put it into context, famed inventor and futurist Ray Kurzweil of Google, states: “A full 20th century worth of progress occurred between 2000 and 2015, and another 20th century worth of progress will occur between 2015 and 2021.” That’s 100 years’ worth of advancements in just the next six years.
But so what, I ask myself. Have the advances in technology made a fundamentally positive impact on our
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