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Digital Industry Snapshot: YouExperience’s Sachin Mendonca

Sachin Mendonca, chief creative strategist, YouExperience

How did the digital ecosystem change last year?
Generative AI was a true game changer in 2022 with Midjourney, DALL-E, ChatGPT and about 160 other platforms. Imagine, we can now use AI to make incredible auditory, visual, and written creations with simple directive prompts. Don’t worry, humans are not being replaced… just yet.
While generative AI laid the groundwork, there are deliberate limitations. For example, ChatGPT’s knowledge cut-off is 2021. But we have undoubtedly entered a new era of knowledge. Working with AI is a part of our collective consciousness and we’ve transitioned from ‘if’ to ‘how’.  Don’t believe me? Ask anyone old enough to remember brands a


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