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Digital Essays 2023: AI’s Darwin evolution in marketing

The future of marketing lies in a collaborative effort between humans and AI, writes Leadgen’s Rasha Mansour

Artificial Intelligence is often portrayed as an abstract subject that seems far from our reality.
In fact, AI has been seamlessly integrated into our daily lives, delivering a level of convenience and personalised experiences that has redefined our concept of normalcy.
It is for example, when your Anghami suggests a song based on your preferred genre, or when your email provides a suggested phrase, or when Netflix suggests additional movies to watch based on your preferences, and the list goes on.
AI has been infiltrated into a multitude of businesses and had tremendous positive impact and will continue to do so in the future. It is forecasted to generate trillions of dollars to the globa


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