Social media. This could mean a million and one things depending on who you speak to, but the one thing that it cannot seem to escape is controversy. Whether it’s accountability in the wake of the Capitol riots, disruption to traditional media outlets or addressing the safety of younger users, social media has been a magnet for criticism and interrogation. However, the controversy surrounding social media in the past few years has done nothing to curtail its growth. With TikTok hitting 1 billion monthly active users, Twitch revenue crossing $2bn and Meta claiming ownership of four of the top six apps globally, it’s safe to say that the broad category we’ve labelled as ‘social media’ is o
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