Technology already plays a critical role in all our lives. In this article I’ll be talking about the immediate and long-term impact technology will have on our lives, while predicting how artificial intelligence (AI) may affect society and advertisers in the future.
The internet of things (IoT) – can advertisers disrupt the media status quo?
Here’s a crazy statistic: the global smart-home penetration rate in 2021 is 12.2 per cent. That’s an astonishing number, which continues to grow at an exponential rate year on year. The usage of home assistants (such as Nest, which is owned by Google and can be controlled via its Home devices) is one of the key drivers of this change.
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