Todd Tran, Teads Global SVP of Programmatic and Mobile
There are two positive trends in our industry that now need to come together. First, our industry has moved from the murky waters of fraud, unsafe content, auction tricks and a general opaqueness to a cleaner and more transparent ecosystem. To be clear, though, the work is not done. We are not yet staring at crystal clear, blue waters but it’s getting there. Second, the promise of artificial intelligence (AI) in advertising is starting to become more of a reality. We can predict outcomes better, target users more accurately and vary the ad creative we serve
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
