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Digital Essays 2017: Top challenges for digital transformation – by Imad Sarrouf, commercial and technology director, DMS

With every new opportunity for companies to evolve, there come significant challenges. How businesses address them will determine their growth and progress.

Digital transformation is a game-changer. Like every market disruption, digital requires companies to shift perspectives and invest in modern skills and talent. Businesses and their change drivers still face monumental challenges to successfully achieve their own digital transformation and it’s difficult for many executives and colleagues to prioritise digital initiatives ahead of personal skills and responsibilities. Many companies are just not equipped to adapt to disruption.

A lack of digital literacy and expertise w


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