Trust, /trʌst/, noun: firm belief in the reliability, truth or ability of someone or something”; source: www.dictionary.com. Sounds familiar? That is how successful media businesses become popular and grow further. They gain the trust of their customers through offering the most dynamic and effective solutions and yield the best results. The media industry underwent pragmatic changes in the last 20 years with the evolution of technology where the first banner ad appeared in 1994. Online marketers saw the ability to measure who has interacted with the ad; and so it began. This evolution gave birth to programmatic advertising, which toppled the game. The automated way of buying and sellin
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