Digital Essay: The Voice Era by George Chivi and Piotr Rozycki

by George Chivi, digital media manager, Spark Foundry, and Piotr Rozycki, SEO manager, Performics

Voice represents a logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brainpower and creates even more opportunity for tech to move further into the background and reduce our reliance on screens. This shift to zero-interface computing will change the way people do things, the way they think about brands and how they make purchasing decisions – expanding and shrinking marketing touchpoints along the way.

What does this new ecosystem look like? The current hype around voice isn’t slowing, thanks to continued momentum with voice-activated assistants, primarily through smart speakers and mobile phon

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