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Digital Essay: Artificial Stupidity by Mounir Harfouche

by Mounir Harfouche, CEO, MullenLowe MENA

What is being human? That’s a question our ancestors have attempted to answer since the cognitive dawn of humankind; a question that has repeatedly tried to distinguish us from the other species, more often than not on the basis of the values we inherit and our capacity for emotion. In today’s world, at the high noon of the technological revolution, being human holds a very different connotation.

Today, we find scientists, scholars, and society dissecting with great scrutiny what does and does not constitute humanity. It’s not the first time humanity has come under the microscope in the face of technology – Orwell’s 1984 dreamed of a future controlled by technology more than


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