Abdelnabi Alaeddine, Regional Director – Digital & Partnerships, UM MENAT on a cookie-less revolution.
The end of third-party cookies is no longer a question of if, but when. Yet Google’s recent announcement grants cookies a temporary reprieve. This should not mean brands hit pause on preparations for a cookie-less future. Instead, we should use this extension to intensify efforts, evolving our strategies to navigate an increasingly privacy-focused digital landscape. While Google may delay, other tech leaders – Apple and Firefox – have already moved beyond cookies, and new global privacy laws could accelerate cha
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