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Digital Decade – By Elias Jabbe

Elias Jabbe is a communications consultant at Elias213.com

There’s nothing quite like a new decade when it comes to opportune moments for reflecting on our long-term growth plans. Now is the time to strategise for the goal of leaving this decade with more skills than we entered it with.

For example, I am enrolled on PR courses and also keep an eye on the global tech community. And for good reason: Recent research has confirmed that technology’s impact on communications is growing. Microsoft’s 2020 Vision: Trends to Define the next Decade report cited SEO and adaptability as the most important hard and soft skills for marketers during the 2020s. The Arthur W. Page Society also recently announced that communications technology is a critical a


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