By Jalaja Ramanunni
DET created a ‘Where is Waldo’-style game for participants to discover the various cultural and entertaining attractions across the emirate.
The game installation called Dubai Landmarks challenge, was showcased at the Arabian Travel Market (ATM) 2023.
The challenge for participants was to find Dubai’s hidden attractions on the screen. After locating a landmark, participants were given information about it.
Aida Mohammad Al Busaidy, AVP, Consumer Advocacy, emphasises that game-based techniques offer engagement, excitement, motivation, and rewards, effectively substituting traditional learning methods.
To measure the success of its gamification strategy, DET u
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