Dentsu names new EMEA media leader

Leadership reshuffle will result in the promotion of former Vizeum co-founder and EMEA media boss to a holding group client leadership role

By Arvind Hickman

Role changes: Paolo Stucchi (left) and Thomas Le Thierry

Dentsu has appointed its Southern Europe, MENA and Turkey chief executive Paolo Stucchi as the leader of its media arm in EMEA.

Stucchi will succeed Thomas Le Thierry – the former Vizeum co-founder – who has been appointed Dentsu EMEA client advisor.

Dentsu said the changes to its EMEA senior leadership team are designed to “strengthen client focus and continue to help clients transform their business and respond to the changing needs of consumers”.

The move does not affect the UK, where Hamish Nicklin will continue to be the media leader in a role he has held for nearly three years. Angela Tangas is the UK chief executive of Dentsu in the UK and Ireland.

Stucchi will report to Dentsu EMEA chief executive Giulio Malegori and international markets media chief executive Peter Huijboom.

He will oversee the region’s media agencies, which include Carat, Dentsu X and iProspect. Stucchi has worked for Dentsu for more than 12 years, including leading its media arm across Southern Europe, MENA and Turkey and serving as CEO of Vizeum Italy, which merged with iProspect in 2020.

Le Thierry has served as Dentsu Media’s EMEA chief executive for nearly three years and had stints as global president of Vizeum and led Carat in France in a Dentsu career spanning more than 25 years.

In his new role as Dentsu EMEA client advisor, Le Thierry will lead EMEA media client relationships to “develop and deliver progressive and effective media strategies to support their business priorities and growth plans in 2023”.

Malegori said: “As we head into 2023 and navigate the changing business and consumer landscape, it’s imperative we continue to develop our media services in parallel with our CXM and Creative offering to support the changing needs of our clients.

“These strategic appointments ensure continuity through highly experienced EMEA media leadership who will be fundamental to working in partnership with our clients.”

Huijboom said: “We start this year with great momentum, having won the European media business for several marquee brands in the region, including BMW and most recently, Zalando.

“This is an amazing legacy for Thomas to pass on to Paolo, as he takes up the CEO Media mantle and they come together to double down on our client-centric approach within Dentsu and across the whole of EMEA with a clear vision, significant experience, and primed to deliver success.”