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Dentsu, Impact BBDO lift Grands Prix of the Year at Mad Stars 2024

Impact BBDO led the MENA region with a haul of eight trophies at the Mad Stars 2024 event held in Busan, South Korea.

Impact BBDO Child Wedding Cards

Dentsu Inc. has been crowned the Global Agency of the Year at the 2024 Mad Stars event held in Busan, South Korea, taking the top spot from previously reigning champions Impact BBDO, who lifted the title in 2023.

Of the two Grands Prix of the Year up for grabs at Mad Stars, Impact BBDO won the Grand Prix of the Year in Public Service Advertising for their work on the ‘Child Wedding Cards’ campaign for UN Women, while Dentsu Inc., Japan, lifted the Grand Prix of the Year in Product & Service for the ‘My Japan Railway’ campaign for JR Group. Impact BBDO also led the MENA region with a haul of


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.