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Dentsu, Impact BBDO lift Grands Prix of the Year at Mad Stars 2024

Impact BBDO led the MENA region with a haul of eight trophies at the Mad Stars 2024 event held in Busan, South Korea.

Impact BBDO Child Wedding Cards

Dentsu Inc. has been crowned the Global Agency of the Year at the 2024 Mad Stars event held in Busan, South Korea, taking the top spot from previously reigning champions Impact BBDO, who lifted the title in 2023.

Of the two Grands Prix of the Year up for grabs at Mad Stars, Impact BBDO won the Grand Prix of the Year in Public Service Advertising for their work on the ‘Child Wedding Cards’ campaign for UN Women, while Dentsu Inc., Japan, lifted the Grand Prix of the Year in Product & Service for the ‘My Japan Railway’ campaign for JR Group. Impact BBDO also led the MENA region with a haul of


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