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Dentsu hosts first ‘Now to Next’ event in Riyadh

At the inaugural edition of the Dentsu Now to Next event, dentsu  outlined the considerable market shifts that have taken place over the last eighteen months, while showcasing the various products, experiences and technologies that will help brands invent new possibilities, transform behaviour and thrive in an ever-evolving digital landscape.

Time to sharpen your marketing strategies? Hear from leading experts as they discuss a range of tactics from brand safety to customer segmentation to CTV advertising. Business leaders from brands, agencies and tech firms will all be taking part. Click here to book your seat.

“With every challenge comes opportunity. Beyond the pandemic, we are ex


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