Dentsu is expanding its operations in the Middle East and North Africa (MENA) with the launch of two offices in the Kingdom of Saudi Arabia for Merkle, a technology-enabled, data-driven customer experience marketing (CXM) company.
The expansion will see Merkle open hubs in Riyadh and Jeddah and is a significant step in dentsu’s and Merkle’s regional growth strategy across EMEA. The hubs will service clients across the Kingdom, off the back of Merkle’s launch into the UAE in 2018.
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