Dentsu Aegis Network has acquired B2B agency gyro as it continues its rapid global expansion.
The acquisition means Dentsu’s B2B media agency Interprise will collapse into gyro, which will be headquartered in the US – the world’s largest B2B market. The agency will also have access to markets span the UK, Europe, Australia, Hong Kong, Singapore and the UAE.
Launched in 1999, with the Dubai office opening in 2007, gyro’s mission to create ideas that are humanly relevant has seen them work with clients such as Emaar, Jumeirah, Emirates NBD and Fed Ex among its clients.
Within the Dubai office, gyro is led by account director Siham Aba and creative director Charlotte Morand.
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