Adel Baraja, CEO, Publicis Communications – KSA bids adieu to the 30-second advertisement.
Let’s face it: the 30-second advertisement is a cultural relic from a bygone era. Brands have clung to this format like a security blanket, convinced that the quick punch of a catchy jingle or a clever tagline can still cut through the noise.
But in an age of TikTok, Snapchat, and endless scrolling, the notion that brevity equates to impact is not only outdated – it’s dangerously misguided. The creative industry must confront an uncomfortable truth: the 30-second spot is not just fading; it’s becoming irrelevant.
The wor
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
