The previously average DDB Dubai has been this year’s agency success story. What lessons can the industry at large learn from its transformation, asks Seyoan Vela
It is said network agencies are like supertankers. Big and slow, they take time to change direction. It is rare for any to suddenly have a new lease of life – Grey in New York and London being the most noticeable exceptions of recent times.
In the Middle East and North Africa region in the last couple of years, there have been agencies that have hit the headlines (Leo Burnett Beirut, JWT Cairo, Ogilvy, BBDO and FP7 spring to mind) but these were well-known agencies already doing well.
DDB Dubai, on the other hand, has unde
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