Advertising agencies DDB and Brandcom Middle East have merged their operations in the region.
The finalisation of the merger follows a lengthy period of negotiations, which culminated in Brandcom moving to offices in Dubai’s Knowledge Village – where DDB is already situated – at the tail end of last year. DDB Worldwide had initially bought an 80 per cent stake in Brandcom at the end of 2007.
DDB Worldwide has been consolidating its complicated presence in the region for the past few years, and what were formerly TD&A DDB, Gulf Promoaction DDB and Brandcom are now one entity: DDB.
Najam Khawaja, formerly CEO of DDB, becomes executive chairman of the merged agency, while Ajay
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