Last month’s data is yesterday’s news, says Michał Kuspit. Today media agencies must constantly monitor touchpoints and predict consumer behaviours as they move to become business partners to their clients
It’s an interesting time for marketers. Thanks to the rapidly changing world and advancements in technology, our capabilities to communicate with customers, understand what they want and fulfill their needs are better than ever. However, if we want to seize those opportunities, we need to evolve the way we think about working with each other. Media agencies are becoming the leaders in driving that change.
Traditionally, the role of media agencies has been to drive mediabuying valu
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