Premier Inn Middle East, Ibn Battuta Mall, Dubai. Crowd has been appointed as the paid media partner for Premier Inn Middle East, following a competitive pitch process. The appointment aims to mark a new chapter for the hospitality brand as it looks to accelerate its digital performance and drive more direct bookings across the UAE and Qatar.
Premier Inn ME, which operates as a joint venture between Emirates Group and Whitbread PLC, has not run digital campaigns for over three years, with the majority of its marketing activity being managed internally. Now, with refreshed commercial targets and ambitious plans for regional growth, the brand is investing in a comprehensive relaunch of its digital media strategy.
On this pitching process,
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