Global programmatic experts Crimtan have announced the launch of a new mobile performance company, Crimtan Mobile.
The pioneers of lifecycle marketing for display, Crimtan are constantly seeking new opportunities to deliver increased digital growth opportunities – and more customers and sales – to brands. So it seemed natural for them to launch a new mobile business with some of the industry’s leading mobile experts.
Joining Crimtan Mobile are Ginj Pall and Jack Fenner, formerly from mobile performance specialists Linking Mobile.
Ginj brings with him over 18 years of digital media experience working across Mobile, Technology, Media Owner, Media Agency and Performance Marketing, which he’ll be able to apply to the development of the Crimtan Mobile offering to all stakeholders across the Crimtan family. Jack, meanwhile, was head of the UK sales team at Linking Mobile. Jack has over three years of agency sales, with a background in mobile account and publisher management.
Ginj and Jack are bringing with them their proprietary LinkMAX™ technology. One of the most innovative products in the mobile advertising industry, the LinkMAX™ platform is a scalable, robust and user-friendly end-to-end solution for performance marketers.
Crimtan are experts in results-focused, data-driven display advertising. Powered by proprietary technology and trading expertise, Crimtan’s global campaigns intelligently target users throughout brands’ customer lifecycle – and increase their customer lifetime value.
Crimtan CEO Paul Goad says of the launch: “We’ve wanted to move into the mobile market for some time, so are delighted to welcome Ginj and Jack to the Crimtan family with the launch of Crimtan Mobile. I’m excited at the new global opportunities this will open up for our clients.”
Ginj Pall says: “I’m really excited to now be part of the Crimtan team where we’ll be able to integrate our 10 years’ experience in mobile performance into the business. I’m looking forward to fulfilling previous clients’ campaign objectives, as well as providing differing solutions to Crimtan clients in order to help achieve their advertising KPIs and targets.”
Jack Fenner says: “This is a fantastic opportunity, and it’s great to finally be a part of the global Crimtan team.”
For more details, visit: Crimtanmobile.com
