Cheil MEA has appointed Cressida Pickavance as Director of Direct-to-Consumer Strategy.
Joining from Cheil UK’s leadership team, Pickavance brings a wealth of experience as an eCommerce and digital expert.
In her role, she will spearhead strategic initiatives and lead large cross-functional teams across various digital disciplines.
With her extensive expertise and track record she will continue to drive innovative and effective digital solutions for its clients.
Cressida said: “I am excited to embark on this journey with Cheil MEA. I am eager to play a pivotal role in propelling the agency to greater heights within the dynamic and ever-evolving digital landscape.
“With the region outpacing the global eCommerce growth rate, Cheil is strategically positioned to help clients capitalise on these opportunities. I am looking forward to collaborating with the talented teams at Cheil MEA as we collectively drive business growth for both our existing and prospective clients.”
