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Creators in a crisis – Alfan’s Mohammad Fattal looks at influencer and brand strategy during the pandemic

Mohammad Fattal is founder & CEO at Alfan

Amidst the COVID-19 pandemic that has taken the world by storm, there are many lessons that can be learned through these turbulent times about what creators and brands can do to sustain operations.

With the influx of people working and studying from home during the pandemic, consumption of digital content has surely gone up. Alfan has seen an increase of 30 per cent in views across its digital network of content creators.

While some industries are taking a large hit, the media space is still in high demand. Content creators in this stage of the pandemic can provide relief to other industries hit. Content creators can channel their influence to support local businesses, restaurants and


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