Creativity is a driver of business. Creativity drives progress for innovation. Creativity impacts people, businesses and society positively.
These were some of the topics discussed at ‘Creativy Matters’ hosted by Dubai Lynx, MENA’s creative marketing community hub.
Every year in partnership with WARC, Dubai Lynx analyses Cannes Lions work and winning pieces. This year work was selected from 52 countries and over 70 jury presidents, jurors and winners were interviewed to get the inside scoop on the work.
The event aimed to gather marketers, agencies and youth to understand global trends, network and build relationships.
The programme was kicked off by Kamille Marchant, Festiv
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