Saleh Aleidan, Founder of Saudi SaaS platform WinnerAd on communicating to Gen Z and Gen Alpha
Connecting with Gen Z and Alpha requires brands to adopt innovative and engaging communication strategies. These dynamic cohorts value authenticity, creativity, and social consciousness, making it imperative for brands to craft compelling narratives that resonate with their values and aspirations.
What I found most impactful for brands to effectively communicate with Gen Z and Alpha in 2024 is all about how you position your brand in their heads. They have no loyalty for brands – or let me describe it in a more polite w
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