by APCO Worldwide’s managing director, Imad Lahad
In the pharmaceutical world, there is a concept called “Quality by Design”. In layman’s terms, it is a process that ensures consistently high-quality products by identifying and controlling all the variables that can affect the outcome, allowing you to manipulate different factors to generate very specific results.
Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a deep dive into the most pressing topics in out-of-home advertising. From measurement and digitisation insights and debate to networking with prominent players in the industry