By Ashish Banerjee, Executive Strategy Director CEEMEA, and Mariagrazia DeAngelis, General Manager Dubai & ME at Landor
Mariagrazia DeAngelis, General Manager Dubai & ME; and Ashish Banerjee, Executive Strategy Director CEEMEA at LandorAs repositories of belief, brands must play a wider role beyond just being transactional vehicles for goods and services. Already, brands which have not acted well in these times are being shunned or boycotted, whilst those that have made a visible and real difference are being applauded.
Going forward, we believe brand leaders should keep these five points in mind:
1. Look after
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