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Covid-19 and regional marketing – by Boopin’s Ramzi Haddad

Ramzi Haddad, Managing Director MENA at Boopin explains what effect the coronavirus outbreak is having on business in the Middle East, and what marketers can do to mitigate its effects

Picture courtesy – WAM.

Covid-19 comes from the Coronaviruses (CoV), which is a large family of viruses that cause illness ranging from the common cold to more severe diseases and have the hardest effect on the elderly or already sick individuals. Following an outbreak in northern China, it has spread around the world, killing almost 3,000 people (by February 27, 2020) and continues to spread.

Ramzi Haddad is managing director MENA of Boopin, a digital media agency that is headquartered in Dubai with offices in Abu Dhabi, Shanghai and Singapore[/cap


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