A little less than 10 years ago, Data Management Platforms (DMPs) facilitated the implementation of data-driven strategies for most major advertisers. But because they were largely designed around the use of third-party data (cookies), the current regulatory and technological context is making DMPs obsolete.
To make a difference today, companies need to enrich their data assets and gain the trust of their audiences. To meet this challenge, they must equip themselves with tools dedicated to the collection and processing of first-party data in compliance with regulations, as well as reinforce their audience segmentation capabilities. Customer Data Platforms (CDPs) have become the preferr
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