"Looking ahead to 2025, ... success will demand bold innovation, strategic agility, and a deep understanding of shifting consumer behaviors," says Andrey Dvoychenkov, NielsenIQ APP Cluster Leader.NielsenIQ, a consumer intelligence company, has announced a recap of the FMCG and Tech and Durable (T&D) sector under State of the Nation 2024 revealing insights on GCC shoppers, with key insights into consumer behaviour in the UAE and KSA.
The report reveals that 2024 proved that the Middle East continues to be a hub for growth, populated by a resilient people with the willingness to push on amid global tensions and economic uncertain.
In 2024, 72 per cent of UAE shoppers claimed they would pay more for quality products as they care about quality. Whereas, KSA consumers were skewed towards mainstream brands, and they looked for promotion of their brand choice.
The report also revealed
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