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Consultants call GARM antitrust lawsuit ‘disaster’ for X

Elon Musk and Linda Yaccarino have accused members of the Global Alliance for Responsible Media of restricting free speech on X.

Linda Yaccarino, CEO, X (formerly Twitter). (Photo credit: Anadolu / Getty Images)

X on Tuesday filed a federal antitrust lawsuit against the Global Alliance for Responsible Media (GARM) alleging that members CVS Health, Mars, Orsted and Unilever and founding body the World Federation of Advertisers have colluded to suppress conservative voices and stanch ad revenue from the platform.

In an open letter to advertisers, X CEO Linda Yaccarino explained that the decision to pursue litigation came after the Republican-led House Judiciary Committee released a report in July accusing GARM of using its “tremendous market power” to treat X unfairl


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