By Jalaja Ramanunni
First-party data is now the most coveted cookie in town. As first-party data becomes one of the most valuable assets for companies, businesses are figuring out how to improve customer experiences, increase customer loyalty, and boost profitability.
However, not all companies have the skills and expertise to effectively use their first-party data. Landmark Digital went through 200 resumes while searching for the right candidate. From what we hear, it is very relatable while businesses look for talent in first-party data.
In a recent panel discussion organised by Epsilon, industry experts weighed in on the skills gap surrounding first-party data and the transfor
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