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Coming and going: UAE travel search data revealed

Reach MENA’s Maher Ghazal looks at the implications of recent research into searches for travel to and from the UAE

By Maher Ghazal, chief growth officer, Reach MENA

Is there anything more exciting than digging into new data? Travel Audience, an Amadeus company, analysed billions of online searches that took place from January to July 2019 to give us a view of who is coming to the UAE and where UAE residents are planning to travel to between November 2019 and January 2020. The statistics show interesting insights that industries beyond the obvious travel and tourism sector should incorporate within their advertising strategies.
I hear you: you’re not a hotel or an airline, so why should you care? Well, here’s why: we can use this traveller information in many different ways. For example, we have found finance and


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