What distinguishes IKASU from other brands is that while the athleisure industry is dominated by large corporations and male leaders, IKASU is created and led by an Arab woman.
Founded by Karima Karmouzi in Dubai in 2021, IKASU is a homegrown label that has built a passionate fanbase. She is passionate about championing women’s empowerment through an active lifestyle.
IKASU believes in supporting the fitness community which is why it’s partnered with prominent fitness studios like Barry’s Bootcamp and Crank in the UAE to produce co-branded lines of products.
IKASU has also partnered with exceptional women content creators like Mona Mohammed Bin Kalli, Christelle Fourzali AJ and Dan
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