fbpx
AdvertisingCreativeFeaturedThe Work

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

CoinMENA has rolled out its debut campaign in collaboration with Bigsea in an effort to bring awareness to audiences on Bitcoin and cryptocurrency.

CoinMENAA still from 'Your Future. Your Choice' by CoinMENA.

In an effort to redefine crypto advertising in the region, CoinMENA has launched its debut campaign, Your Future, Your Choice, to raise awareness around the benefits of cryptocurrency.

Through two short films, CoinMENA addresses two universal challenges: rising living costs and the struggle to grow savings.

“Through this campaign, we seek to redefine the crypto narrative in the MENA region, shifting focus from speculative trading to Bitcoin as a tool for financial resilience and long-term wealth preservation,” said Zeid Bataineh, Marketing Director, CoinMENA.

He explained that the lack of understanding around Bitcoin shaped the insight that inspired the campaign, which “aims to educate


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.