CMOs from across the region, including the UAE and Saudi Arabia, have spoken. They have called for agencies to not only respond to briefs, but also to challenge them and drive transformation.
The shift from omnichannel to omnipresent creativity is the need of the hour, and it is challenging marketers to deliver culturally relevant content across platforms. According to the recently released Dentsu Creative CMO Survey 2024, CMOs across Saudi Arabia and the UAE agree that this is the right approach, although many stated that they were unsure how to achieve it.
The fifth iteration of the Dentsu Creative report comprises a survey of more than 950 chief marketing officers globally, revealing a new level of empowerment, spurred by an unprecedented confidence in the power of creativity.
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