A room full of CMOs and marketers attend the Bloomberg CMO Roundtable at Athar Festival in Riyadh.
The role of a CMO is constantly evolving in response to dynamic shifts in consumer behaviour, technology, market complexities, and the constant push and pull between short-term business goals and long-term brand-building, even as time and attention have become the currency of our age.
As stewards of brand equity and growth, modern CMOs must now equip their quiver with a broad spectrum of arrows, including a deep understanding of digital technologies, data analytics, artificial intelligence, customer experience, revenue
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingAIArtificial IntelligenceAshish VermaBloombergBloomberg MediaBrandBrand Buildingbusiness goalsChief marketing officersCMOscross departmental KPIsCustomer Experiencedata analyticsdigital technologiesEyad ZareaGilbert RustomMarketersmarketingNew Murabba Development Companypersonalisationrevenue generationSaudi Tourism Authority
