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Anup Oommen
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CMOs: “Bring back the memories, moments and meaning of Ramadan”

Anup Oommen
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The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, virtually brought together a group of marketers who discussed changing consumer behaviours, togetherness, timeliness, targeted ads and, most importantly, meaningful marketing during Ramadan.

CMO Round Table Ramadan

As we enter February 2025, there’s little running through the minds of marketers in the Middle East – or those within agencies servicing them – as much as Ramadan.

For most consumers in the Middle East, Ramadan is a month of reformation and resolutions, as well as amended habits and behaviours. It is a month of fasting, physical and mental cleansing, togetherness, prayer, gifting, iftar and suhoor, and family gatherings.

For a few others not observing the Holy Month, it is a month of shorter working hours, cultural experiences, community get-togethers, and contributing to social good – on top of business as usual.

For brands and marketers, however, Ramadan is often considered


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Tags:AdvertisingAhmed El GamalAida Al BusaidyBudgetsCampaignsChalhoub GroupConsumer behaviourDETDomino’s PizzaDubai Department of Economy and TourismGaurav SinhaHoly MonthinvestmentsJumeirah GroupMarilena Hadgiannimarketingmeaningful marketingmediamemoriesMomentsRamadantargeted marketingTerry KaneThe Marketing SocietyThe Trade Desktimelinesstimingtogetherness
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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