CleverTap, a B2B SaaS platform for customer engagement and retention, announced its integration with Storyly, a user engagement platform that embeds full-screen, interactive and immersive stories in mobile apps and websites. This integration will make it easy for marketers to leverage the power of both platforms to deliver data-driven, real-time personalised user flows for their most engaging campaigns.
Storyly will provide marketers with a new and dynamic channel in their activities through this partnership. Using this interactive channel, CleverTap customers can get invaluable zero-party data on their audiences’ preferences and needs, create new segments on CleverTap accordingly and curate user j
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