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posted on Apr. 15, 2025 at 8:20 amApr 15, 2025

Cinema ads claim 15% total campaign impact with mere 6% of media spend

posted on Apr. 15, 2025 at 8:20 amApr 15, 2025

Motivate Val Morgan’s Avinash Udeshi reveals cinema's ability to reach missed audiences – with 44 per cent of reach incremental to TV, 31 per cent incremental reach to digital and 18 per cent incremental to both TV and digital.

Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan on cinema advertising

Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan

As we emerge from an extraordinarily successful Eid al-Fitr period, the numbers clearly demonstrate what this means for the cinema industry and the brands that Motivate Val Morgan partners with.

The statistics are certainly impressive – but behind them lies a deeper story about audience engagement and the enduring power of cinema as a cultural touchpoint.
Cinema numbers speak volumes
Our Motivate Val Morgan cinema circuit witnessed a whopping 1,178,723 admissions across our regional network during the seven-day period from March 27 to April 2, 2025.

The week – which included the four-day Eid al-Fitr celebration – delivered a 17 per cent year-over-year increase and stands as our hig

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Tags:admissions Advertising arabic language Attention audience engagement Avinash Udeshi Brand Recall brands Cinema Connections consumer content contextual relevance digital diversity of content effectiveness efficiency Eid Al Fitr emotional resonance impact marketing media Media spend message retention Motivate Val Morgan Motivate Val Morgan Cinema Advertising productions Reach

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.